Saturday, August 20, 2011

TALL SHIPS - €7.6 MILLION PR BOOST

STV Christian Radich heading upriver past Passage East, Co.Waterford with Ballyhack, Co.Wexford in the background
As regular readers know NAUTICAL LOG travelled home to Waterford, Ireland for the Tall Ships Festival this June-July.  The trip "home" was a great success and so was the Festival itself with huge enthusiastic crowds able to enjoy themselves without causing any trouble.  The whole event was very well organized and the detailed independent analysis Report shows that some 200 accredited Media from around the world were assisted.  There was 25.9 hours of broadcast coverage over the three (3) days of the Festival - NAUTICAL LOG being one of those interviewed by the Irish Media. 

This garden replaces the house NAUTICAL LOG lived in as a child in Waterford City.
Altogether some €7,597,568 worth of positive publicity for the City of Waterford was generated according to the Kantar Media, Bance Nolan and Grayling PR Team.


Certainly from what NAUTICAL LOG personally observed the Festival was an outstanding success and is something the City and Port of Waterford could, should and are well capable of organizing  on a regular basis.


Good Watch

Please remember the 800 of our fellow seafarers held captive by pirates off Somalia.

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